In 2025, LinkedIn is more active than ever. Millions of professionals publish, network… and most importantly, prospect.

The result: your prospects receive dozens of messages every week.
Too many poorly targeted, automated, or worthless messages.
So the question arises: is LinkedIn still a relevant channel for prospecting?
Spoiler: yes, but not just any way.

What to avoid: aggressive automation
 Mass copy-pasting is over.

Too many companies fall into easy traps:

  • Sending 100 identical messages per day,
  • Poorly configured automation tools,
  • No personalization or follow-up.

Consequence: a response rate close to zero, spam reports, and damaged professional reputation.

On LinkedIn, quantity will never replace relevance.

What works in 2025: targeting, conversation, content
 Those who succeed on LinkedIn follow three simple principles:

  • Target finely: by industry, job title, pain point. Better 20 good profiles than 200 random ones.
  • Initiate a real conversation: no sales pitch upfront. Focus on exchange and understanding needs.
  • Create useful content: articles, posts, carousels, comments. Content is a low-pressure first contact.

In both B2B and premium B2C, LinkedIn becomes a relationship tool, not just prospecting.

Integrate LinkedIn into a multichannel strategy
 LinkedIn is not a standalone channel. It should be part of a broader journey:

  • Before: targeting via CRM, data enrichment, segmentation.
  • During: profile visits, strategic connections, personalized messages.
  • After: follow-up by email, calls, nurturing content…

Smart integration of LinkedIn into a multichannel funnel makes the difference.

LinkedIn remains powerful — if you bring value
 In 2025, LinkedIn is neither dead nor outdated. But it’s no longer the easy channel it once was.

To succeed in prospecting, you must stand out through listening, authenticity, and added value.
The right message, at the right time, to the right person:
That’s real LinkedIn prospecting.