In 2025, the channels for prospecting are more varied than ever: LinkedIn, email, automated messages, social selling, content… But one question keeps coming up again and again:

đź“ž Is it still necessary to make phone calls to prospect effectively?

Between new technologies and automation, some believe the phone is outdated. Yet others argue that no channel can replace a real conversation.

So, who is right? Should you put the phone away… or bring it back to the center of your prospecting strategy?

The phone: dead or just misused?
 Many associate the phone with old-school methods. But it’s not the prospecting call itself that bothers people, it’s how it’s used.
In reality, calling remains an excellent way to prospect — provided you do it smartly.

Calling a poorly targeted prospect, without preparation, using a rigid script? That doesn’t work anymore.
But starting a real conversation, with a personalized and well-timed approach? Yes, that works.

3 reasons to keep using the phone for prospecting

  • Create an immediate connection
     A voice, tone, and active listening — things an email simply can’t convey.
  • Quickly qualify a need
     In 2 minutes, a well-conducted call can be worth 10 written exchanges.
  • Handle objections live
     The phone lets you adapt your pitch in real time according to your prospect’s reactions.

Calling, yes — but not just any way
 In 2025, effective phone prospecting means:

  • Integrating calls into a multichannel strategy,
  • Targeting the right contacts at the right time,
  • Providing value from the very first seconds.

For effective prospecting, the phone remains an asset
 No, the phone is not dead.
Yes, it has changed.
Today, it is part of a more strategic, more human, and above all, more relevant approach.

Prospecting in 2025 is about combining the right tools at the right time. And the phone is still part of that.